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About Me

Ash-03.png

I am a creative, detail-oriented graphic designer turned UI/UX designer with several years of specialized experience in digital and print media.

I graduated in Advertising and Graphic Design from Wigan and Leigh College. I have worked in digital design for the past decade or so, designing everything from banners & business/wedding cards to specializing in editorial design & production for magazines and newspapers. I have created hundreds of logos, infographics and designed thousands of invitations, corporate brochures and newsletters.

I am highly artistic and curious, always looking for emerging concepts and trends by analyzing how things move, connect, and flow. This led me to pursue my studies as a UX/UI Designer at the University of Toronto. For every project, I utilize empathy to try to understand the “who” we are designing for, the “why” of what we are trying to do, and the “what” of the thing we are trying to solve.


When I'm not working, I love travelling and cooking different vegetarian cuisines. I have already visited 26+ countries and counting. You can find my culinary skills on my Instagram.

Work
Experience

2011 - Present

Senior Graphic Designer

Freelance Graphic Designer

  • Lead in the design, development, and implementation of the graphic, layout, and production communication materials

  • Managed projects or tasks at a given time while under pressure to meet weekly deadlines.

2004 - 2010

Graphic Designer

Omkar Offset Printers, Bangalore

  • Developed numerous marketing programs (logos, brochures, newsletters, infographics, presentations, and advertisements) and guaranteed that they exceeded the expectations of our clients.

  • Delegate tasks to the members of the design team and provide counsel on all aspects of the project.

Education

Class of 2022

University of Toronto
UX/UI Designer Program

An intensive 24-week long training program on UX/UI methodologies and technologies.

Class of 2004

Wigan & Leigh College, UK Higher Diploma in Advertising & Graphic Design

Skills
& Expertise

  • User-Centred Design

  • User Research

  • Empathy Map

  • Sketching/Rendering

  • Storyboarding

  • Wireframe

  • Interaction Design

  • Graphic Design

  • Rapid Prototyping

  • Task Flows

  • Usability Testing

  • User Interface Design

  • Heuristic Analysis

  • Contextual Inquiry

  • Accessibility Testing

  • Information Architecture

  • User Need Identification

  • User Experience Interviewing

  • Persona Creation

  • Insight Synthesis

Visual Prototyping
and Wireframing

  • Figma

  • Sketch

  • Invision

  • Adobe Xd

  • Adobe Creative Suite

  • Canva

  • Google Slides

Tools & Methodology

  • Trello

  • Miro

  • Mural

  • Github

  • Agile

  • Kanban

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